In the highly competitive arena of online marketing there are two main strategies that drive traffic to your website. One strategy is called using search engine optimization or SEO which involves strategically placing key-word rich content that is designed to be flagged by popular search engines such as Google. The idea is to have your website, blog or other online resource appear high up in the search results. If your website is ranked in the top five searches chances are greater that surfers will visit your site and become a consumer of your products or services. This strategy is highly successful. Consider these recent statistics: 57% of B2B marketers say SEO has the biggest impact on their lead generation goals according to the website (Mindjumpers).
The second strategy that is gaining in popularity is called pay per click or PPC. Pay per click advertising differs from traditional advertising in that the advertiser pays only for each click a visitor makes on their ad and visits to their website. Facebook relies heavily on PPC for its revenue as do virtually all online media. It is a growing trend representing billions of dollars in revenue. According to the website Paid search Marketing, more than half of online visitors that arrive at a retailer’s site from paid ads are more likely to buy than those who came via an organic link.
One advantage that PPC has over SEO strategies is that it offers instant results generating more visitors directly who don’t have to search for a retailer’s website. This advantage has not escaped the notice of marketing agencies. As one pay per click consultant notes: nearly 33% of PPC agencies say that most of their clients use PPC to sell their services or products directly and as many as 35% use PPC to generate leads. In 2012, 50% of marketing agencies reported increased ROI from their PPC revenue according to Paid search Marketing. Investment in PPC strategies is significant as well. A third of PPC agencies say that on average, clients spend between $10,000 and $100,000 for their paid search programs. Some spend over $1 million.
Probably one of the best known paid for search programs out there at the moment is Google Adwords. Google has recently expanded its PPC efforts to allow for banner ads to appear on websites that direct traffic. It’s a cost effective way to drive traffic with immediate results.
The second strategy that is gaining in popularity is called pay per click or PPC. Pay per click advertising differs from traditional advertising in that the advertiser pays only for each click a visitor makes on their ad and visits to their website. Facebook relies heavily on PPC for its revenue as do virtually all online media. It is a growing trend representing billions of dollars in revenue. According to the website Paid search Marketing, more than half of online visitors that arrive at a retailer’s site from paid ads are more likely to buy than those who came via an organic link.
One advantage that PPC has over SEO strategies is that it offers instant results generating more visitors directly who don’t have to search for a retailer’s website. This advantage has not escaped the notice of marketing agencies. As one pay per click consultant notes: nearly 33% of PPC agencies say that most of their clients use PPC to sell their services or products directly and as many as 35% use PPC to generate leads. In 2012, 50% of marketing agencies reported increased ROI from their PPC revenue according to Paid search Marketing. Investment in PPC strategies is significant as well. A third of PPC agencies say that on average, clients spend between $10,000 and $100,000 for their paid search programs. Some spend over $1 million.
Probably one of the best known paid for search programs out there at the moment is Google Adwords. Google has recently expanded its PPC efforts to allow for banner ads to appear on websites that direct traffic. It’s a cost effective way to drive traffic with immediate results.